Where Africa's athletes
own the story.
We build athlete-led media properties, structure NIL and content rights into defensible IP, and scale them across the continent and the diaspora.
What We Do
Three pillars of value creation
From NIL rights structuring to format production and multi-market monetisation -- every pillar is designed to turn athlete attention into compounding, owned IP.
IP Aggregation
Structure and co-own athlete NIL rights, sports media formats, and content IP
Sports Media Engine
Repeatable formats built around athletes, sports culture, and African sport
Monetisation Stack
Sponsorships, rev share, licensing, merch, and IP exits for sports content
How It Works
From discovery to compounding value
Scout
Identify athletes and sports creators with stories that resonate beyond the pitch
Develop
Build repeatable sports media formats around their unique narratives
Produce
Execute production and distribute across platforms to global audiences
Structure
Formalise NIL rights, content ownership, and IP governance from day one
Monetise
Activate sponsorships, licensing, and revenue streams that compound
Our approach
Built to compound
We don't make content for content's sake. Every sports media property we build is designed as a repeatable format with clear ownership, multi-market reach, and long-term value.
Repeatable sports formats
We build media properties designed to run season after season. Each episode compounds the value of the last -- from matchday analysis to athlete documentaries.
NIL + structured ownership
Every property starts with NIL rights documentation. Athletes co-own the formats they help create, with name, image, and likeness protections built in from day one.
Africa to the world
Content rooted in African sports culture, distributed to global audiences -- from Lagos to London, Nairobi to New York, Accra to Atlanta.
Compounding value
Each property we build adds to a growing catalogue of defensible sports IP. More formats, more rights, more leverage over time.
Ready to turn your story
into IP?
Whether you're an athlete looking to monetise your NIL, a sports creator building an audience, or a brand looking to connect with African sports culture -- let's talk.