01Live
Teams
Football, esports & more
We build and own teams across sports, starting with Firecrackers FC and extending into esports and beyond.
firecrackersfc.com
Talent50 Company
Building the missing middle of African sport.
The Talent50 Company unlocks the value of African sports, turning potential into assets.
WhO we are
We build the missing middle: the layer between world-class, grassroots talent and the global stage.
We are a bridge between passion and professionalism, turning raw talent into global success stories, across every sport we touch.
The group — all live
TeamsLive
Media and RepresentationLive
TechLive
01 — The opportunity
Strong at the top. Strong at the bottom. Hollow in between.
Africa produces world-class talent the world pays a fortune for, but only once it leaves. Grassroots receives less than 5% of national sports budgets, and the sector runs on almost no fan data. That gap is the opportunity.
02 — The group
One company. Three pillars.
The Talent50 Company builds and operates sports assets such as teams, the media that carries them, and the technology that connects both to fans and markets.
02Live
Media and Representation
Content & channels
Owned content and channels that turn our teams and talent into stories, audiences and reach.
talent50.com
03Live
Tech
Sports tech & data
The tools and data layer connecting our teams, athletes and fans across every sport we operate in.
Contact03 — The market
A continent-sized audience almost entirely unmonetised across the stack.
Africa is the last major untapped sports market.
$12B
African sports market today, projected to surpass $20B by 2035.
600M+
Sports fans across the continent.
Up to 88%
Mobile phone adoption by 2030, creating a fully matured, digital-native sports community.
<2%
Of athlete IP currently monetised.
04 — The advantage
Everything we do compounds into one advantage.
Teams+Media and Representation+Tech=The Talent 50 advantage
We own the teams, the channels that reach the fans, and the tech that connects them, so each part makes the others stronger.
05 — Impact
A talent platform is a jobs engine.
Every category we build employs far more people off the pitch than on it: scouts, coaches, creators, editors, league and event operators, physios, agents and administrators, and keeps that value in the communities that create it.
Targets — next 3 years
500+
Youth athletes on structured pathways
5
Academy & league hubs
1000+
Direct & indirect jobs created
SDG 8 · SDG 10 · SDG 11 · SDG 4 · IRIS+ aligned KPIs
06 — Where we are
Built on the ground. Not on paper.
OperationalFirecrackers FC
A grassroots club in Nigeria, founded and operational since 2024, with an active youth scouting and development pipeline. It's our live proof-of-concept and first source of talent.
New formatDigital Board Game League
A fresh take on a classic board game, reimagined for digital, competitive play across Africa. We're keeping the specifics under wraps for now.
& others in build. More to share soon.
Built here. Owned here.
A movement that empowers communities, inspires youth, and showcases Africa's potential on the global stage.