Insights

Perspectives on African sports, media, and IP

Thinking and frameworks from the Talent 50 team on building defensible sports media properties, structuring athlete IP, and the future of African sports content.

6 min read

Why African Sports IP Is the Next Asset Class

The shift from athlete-as-service to athlete-as-asset is creating a new category of investable intellectual property across the continent.

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Brands

5 min

The Death of the One-Off Brand Deal

Why recurring sports formats outperform one-off sponsored content by 4x on every meaningful metric.

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Athletes

7 min

Format Thinking for Athletes and Sports Creators

How thinking in repeatable formats, not individual videos, transforms athlete media businesses.

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Distribution

4 min

Distribution-native: Why Platform-First Fails

Building for distribution rather than a single platform is the key to defensible sports media properties.

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8 min

Structuring Rights for African Athletes

A practical framework for structuring IP rights that protect athletes and production partners across jurisdictions.

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Sports

6 min

The African Sports Content Opportunity

Why athlete-led media from Africa is the most undervalued content category, and how to build lasting properties around it.

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