For Athletes & Sports Creators
Your name. Your image. Your IP.
Stop trading your NIL for one-off brand deals. Build sports media properties that you co-own -- with NIL rights protection, production, distribution, and monetisation handled.
Who we partner with
Athletes
Professional and semi-professional athletes across Africa and the diaspora. Your NIL -- name, image, and likeness -- is the foundation. We help you structure it, protect it, and build media properties around it.
Sports Creators
Digital-native sports content creators with established audiences. You already have the following -- we help you build lasting, owned IP instead of trading time for brand deals.
Coaches, Analysts & Commentators
Subject matter experts with deep, engaged sports communities. Your expertise is the basis for formats that educate, entertain, and compound across the continent.
How we partner
Three deal structures, each designed for different stages and ambitions.
Co-owned Series
Athlete x Talent 50
Shared IP ownership of original sports formats. The athlete brings their NIL, story, and audience; we bring production, distribution, and rights structuring.
Studio-in-a-Box
Talent 50 produces for athlete brand
Full-service production and distribution for established athlete and sports creator brands. We handle everything from concept to delivery.
Brand-backed Property
Brand sponsors recurring sports format
Sports brands sponsor and co-create recurring content formats with built-in audience and distribution across Africa and the diaspora.
What you get
- NIL rights structured and protected from day one
- Co-ownership of all IP created together
- Full creative collaboration, not top-down direction
- Production, distribution, and monetisation handled
- Long-term format thinking, not one-off content
- Transparent governance and rights documentation
Pitch your story
Tell us about yourself and the sports media property you want to build.