Talent 50

Business Model

How we structure NIL, create formats, and compound sports IP

Talent 50 operates at the intersection of athlete NIL commercialisation, sports media production, and structured IP monetisation. Every partnership begins with protecting the athlete's name, image, and likeness -- then building defensible, compounding media properties around it.

Three pillars, one system

Each pillar reinforces the others. Aggregation creates the asset base; the sports media engine produces at scale; the monetisation stack extracts and compounds value.

IP Aggregation

Structure and co-own athlete NIL rights, sports media formats, and content IP

  • NIL rights structuring and commercialisation
  • Co-ownership of original sports formats and series
  • Compounding catalogue of sports media assets
  • Clear governance and rights documentation from day one

Sports Media Engine

Repeatable formats built around athletes, sports culture, and African sport

  • End-to-end production for athlete-led content
  • Repeatable format development across sports verticals
  • Multi-platform distribution strategy
  • Scalable production from Lagos to London

Monetisation Stack

Sponsorships, rev share, licensing, merch, and IP exits for sports content

  • Sports brand sponsorship packaging
  • Platform revenue share optimisation
  • Licensing and syndication across markets
  • Merchandise and ancillary revenue streams

Monetisation waterfall

Revenue flows through a structured waterfall that ensures transparent allocation between athletes, production, and IP residuals.

Gross Revenue

Step 1

Total income from all monetisation channels

Platform Fees

Step 2

YouTube/Spotify/Streaming platform shares

Production Costs

Step 3

Production, distribution, and operational costs

Net Revenue

Step 4

Revenue after costs, split between stakeholders

Athlete Share

Step 5

Athlete/creator revenue allocation

Talent 50 Share

Step 6

Operating company revenue

IP Residual

Step 7

Ongoing NIL licensing, syndication, and adaptation revenue

IP types we aggregate

Athlete NIL Rights

Original Sports Formats

Athlete Documentary Rights

Licensing Agreements

Merchandise IP

Syndication Rights

Adaptation Rights

Event Formats

Brand IP Co-ownership

Governance & rights-first principles

Every partnership begins with clear rights documentation. We believe transparent governance creates trust, and trust compounds.

Athlete NIL rights are documented and protected before production begins

All IP ownership is structured with clear co-ownership terms

Transparent revenue allocation across all stakeholders

Clear governance frameworks for co-owned assets

Regular IP and NIL audits and valuation updates

Athletes retain creative approval on all content

Exit provisions built into every partnership agreement