Talent 50

For Brands & Sponsors

Connect with African sports culture

Move beyond one-off sponsorships. Partner on recurring, athlete-led formats backed by structured NIL rights that build audience, engagement, and brand equity across Africa and the diaspora.

Partnership products

Structured partnership models designed for brands that want more than a logo placement. Every partnership is customised to your goals.

Sponsorship Packages

Align your brand with recurring athlete-led formats that compound sports audience over time across Africa and the diaspora.

Co-created IP

Collaborate on original sports formats where your brand is woven into the narrative, not bolted on as an afterthought.

Licensed Content

License proven sports formats and adapt them for your own channels and audiences across different markets.

Media Buying + Distribution

Bundled media packages with built-in distribution across athlete audiences on the continent and in the diaspora.

Brand inquiry

Tell us about your brand and what you're looking to achieve in African sports media.

Frequently asked questions